A SEO audit should cover many different aspects of a client’s website. This includes E-A-T analysis, page-level factors, keyword cannibalization, duplicate content issues, and backlinks. It should also include a clear roadmap that’s easy to follow.
A robust technical audit can take weeks to complete. This is because the web is an ocean of data. Order SEO Audit right now.
Keyword research
A comprehensive SEO audit includes an in-depth analysis of the website and its content. It also identifies keywords that are driving traffic and highlights the areas where improvement is needed. It can be used to improve the website’s usability and make it mobile-friendly, as well as to optimize internal linking and structure. It also helps in identifying and prioritizing high-potential keywords for optimization.
Using dedicated SEO tools like Screaming Frog, Sitebulb, Ahrefs, Moz Pro, and other similar ones is a great way to conduct an audit. These tools are like your digital detectives and uncover common issues that you might not be aware of. They also offer extra features that allow you to do more in-depth research, such as keyword research and backlink checking.
A good SEO audit should include recommendations for improving the site’s ranking in search engine results pages (SERPs). It should also provide a clear roadmap for achieving these goals, including an estimated impact and associated efforts. This will help your clients understand the value of your services and increase their confidence in your agency.
On-page optimization
Getting traffic to your website is the only way to generate qualified leads and sales. That’s why optimizing your site for targeted keywords is so important. A comprehensive SEO audit can identify keywords that are most relevant to your audience, and help you create content that matches user search intent.
An SEO audit should also look at the structure of your website, checking for errors like broken links and duplicate pages. This will help you rank better in Google. You can use software tools like Screaming Frog, Sitebulb, Ahrefs, or Moz Pro to audit your site’s structure. These tools are also helpful for conducting keyword research and backlink checks. Some of these tools will also include Core Web Vitals analysis, which is a ranking factor in Google. These metrics measure how fast and accessible your website is to users.
Link building
If you’re not careful, link building can become a huge time sink. It’s important to build high-quality links with reputable publishers and avoid spamming. You also want to make sure your backlinks are working. If they’re broken or spammy, you may lose valuable search engine traffic.
The best way to audit your links is by downloading them from Search Console. Once you have the list, filter by domain and sort by date. This will help you find the most important issues to address.
You should also check the number of referring domains and their growth over time. Also, pay attention to whether they’re follow or nofollow links. Follow links pass link equity, whereas nofollow links don’t. This will help you determine which link building tactics to prioritize. Lastly, you should compare your results to those of your competitors. This will help you identify your strengths and weaknesses and improve your strategy.
Content creation
To improve your website’s search engine optimization (SEO) performance, you need to create high-quality content that aligns with user intent. A content audit is an important tool for identifying the quality of existing content and making strategic changes to improve SEO performance.
The first step in the process is to compile a list of all your content pages. This includes blog posts, white papers, landing pages, and so on. It’s crucial to collect this information to ensure that you don’t miss any important pages during the audit.
Next, analyze each page’s on-page optimization and keyword optimization. This is a critical part of the audit and can significantly affect the ranking of your content on Google SERPs. In addition, make sure you check for any technical issues that may be affecting your content pages, such as duplicate content or broken links. Lastly, review the conversion rate of each page and make any necessary adjustments. This will help you track your progress and identify areas for improvement.